Who we are
BeyondHair
We are a youth-driven platform dedicated to making hair care relevant and relatable for teens. We center the belief that hair care is beyond caring for practical health. We believe self-perception and mental health are extremely relevant to fostering the health of an individual and not just their hair.
Here, you’ll find real stories from dermatologists, mental health experts, and individuals with valuable experiences to help you understand your hair and care for it in ways that work for you. Whether you’re unsure about your style, navigating hair loss, or just want to be more confident, we’re here to support your journey.
We’re not about perfection. We’re about progress.
Our Mission
At Beyond Hair, our mission is to educate, empower, and embrace.
01.
Educate
Educate teens on how to take care of their hair in simple, factual, and culturally inclusive ways.
02.
Empower
Empower the next generation to feel confident, whether they have braids, afros, bald spots, or anything in between.
03.
Embrace
Embrace all the journeys of our hair by fostering acceptance, promoting mental well-being, and adopting healthy habits that last a lifetime.
We believe that learning to care for your hair is part of learning to care for yourself. Through our website, we aim to make hair education accessible, positive, and judgment-free.
Because hair, or the lack of it, should never define your worth.
About Us
About the Founder
Hi, my name is Johnson Liu. I grew up in New Zealand and China. I’m the founder of Beyond Hair, and I started this project because I’ve seen firsthand how hair can impact someone’s confidence and mental well-being.
My inspiration came from watching my dad go through hair loss. He often mentions to me that he regrets not prioritizing his hair as a teenager, both physically and emotionally. His experience made me realize how little we talk about hair health, especially before it becomes a problem.
At school, I also noticed something surprising: many of my friends wear braces, use skincare routines, but barely anyone takes care of their hair. It’s often overlooked, even though it’s such a visible part of who we are.
So I started Beyond Hair to learn, share, and create a space where teens can understand the basics of hair care, build healthy habits early, and feel good about themselves, with hair, without it, and beyond.
This isn’t just about looks. It’s about self-respect, mental wellness, and owning your hair through understanding it better.
